This is a focused read on how GCC can become more efficient through innovation. It answers how much strategic business value is the GCC creating.

Annual innovation challenges generate excitement, ideas, and applause. But too often, they end there. This article explores why hackathons, ideathons, and demo days fail to create lasting business value, and offers a practical playbook to transform one-off events into a sustainable innovation engine by aligning them with strategy, empowering employees, funding implementation, and tracking outcomes long after Demo Day.

Most corporate innovation teams live in an Utopia