this is about

us!!

New-age possibilities and opportunities that are being created every day, for everyone!

How known norms and rules are constantly being challenged in light of new-found wisdom & capabilities!

How are we adopting changes rapidly across the way we learn, live, work or play !

The awesomeness of technological development across all facades of our lives!

We are Passionate Innovators!

Ever wondered what happens when seasoned pros, bitten by the innovation bug, come together?

That's DX&Beyond for you!

We're a crew of silver-haired professionals with a youthful twist! Picture us with a Learner's Mindset and Enthusiasm of millennials! We’re convinced that today’s tricky, modern business problems can't be tackled effectively with yesterday’s thinking, methods, and tools. The rapid rise of Generative AI and other disruptive technologies is shaking up everything around us. It's time for a fresh perspective on innovation! That's why we embrace Design Thinking, Design Sprints, Systems Thinking, Jobs-To-Be-Done (JTBD), Lean Startup, and Agile methodologies. We blend these with powerful AI tools to help you drive Mindful Business Innovation.

Radar!

On Our

Why We Make Sense!

We understand, your Context for Business Innovation, Organizational priorities & dynamics, Ambitions & Challenges are unique. Which is why you need thoughtful, targeted & specific interventions that are co-conceptualized with your stakeholders!

We leave no stones unturned, and live your stakeholders' lives to ensure our interventions are designed fit-for-purpose!

EMPATHY FIRST is our mantra.

This isn't something that we only advise, we practise it too!

humAIn By Design

LEAD WITH EMPATHY. POWER WITH AI. These are neither conflicting paradigms, nor a matter of choice anymore! It is a necessity. With Gen-AI/LLM powered assists & accelerators gaining momentum even in most creative domains - it only makes real sense to leverage the power & promise of Human + AI. However, a critical success factor in delivering real value is not to forget about the "human" that is out there in the middle. It is crucial to empathize, spot & articulate hidden needs, emotions & motivations! Which is why we combine empathy and tech - wherever appropriate - to accelerate & improve the process & outcome!

Practitioners Touch

WE'VE BEEN THERE. DONE IT. We stick with you throughout your 0 - 1 journey. We bring on table our learning and experiences - to help you accelerate your innovation initiatives! Our approach towards Business Innovation & Design is more hands-on & boots-on-ground - and not mere academic! We have used methods & practices that we advocate first-hand in real life scenarios across industry verticals! Not just that. Since we are practitioners - we learn from our experiences about where our methods & tools would work and where they wouldn't. Frankly, we are more focused on "Jobs to be done" - than the means of achieving those. We do not think of any particular method or tool beyond what those are really worth for! We build our toolkit, to suit your context, that would serve you the best.

Independent Agency

WE ARE INNOVATION CONSULTANTS. PREIOD. Our sole purpose is to help you Innovate better. We function as an independent agency - and not as part of any larger organization that "also" offers other products & services! We focus solely on your Innovation initiatives across strategy, people, process and/or technology levers; and we work with you & your partners hands-on to make those initiatives faster, targeted and frugal! So, at the end of our interventions - if the decision is to engineer a tech platform; or to design some UX elements; or to redefine any business process and/or operations - we are absolutely alright to work with your existing/incumbent partners & teams (if you have one); or will guide you to find one if you wish so! We simply do not have any "AFFILIATIONS"!

Beyond Sticky Notes

YES, WE HATE THOSE STICKY NOTES, AS MUCH AS YOU DO! Sticky notes with no action planning is like hitting a dead wall. We understand the pain you go through trying to connect those purple, yellow, green sticky notes to real actions! Innovation is not only about the glossy & glamorous world of Front-End Innovation (FEI). In a world dominated by Gen-AI & Intelligent assists where Ideas come dime a dozen - the real challenges in corporate Innovation are: navigating through the murky turfs of business silos & power houses; legacy overheads; risk appetite; leadership buy-in; and above all the feasibility/viability laden execution ability, or in simpler terms - the Backend of Innovation (BEI). We are here to take the journey with you from start to end, and to help you translating your Innovation agenda into actionable strategies & plans!

Our Founders

FOUNDER

Pinaki is an entrepreneur; a Design Thinking Coach; and a Digital Strategy & Innovation Specialist. Over past 26+ years he has worked with cross-functional C-suite corporate executives across the globe and across industry sectors - helping them envisioning, enabling & strategizing their People, Process and Technology Visions.

Pinaki is a seasoned industry veteran and a well-known face in the Innovation Consulting forums & communities.

CO-FOUNDER

Mithu is a Sales & Marketing specialist with more than 22 years of industry experience. She has also been a visiting faculty, teaching Corporate Sales & marketing for MMS course under Mumbai University.

Certified on Design Thinking from Stanford University Graduate School of Business, she helps students, faculty as well as corporate learners adopting Design Thinking way of doing things.